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Alphabeat - This is Alphabeat (2008) Retail CD
Cast your minds back, if you will, to 2005 - more specifically, to the time when indie was becoming genre du jour in the charts again. It seemed very much like an identikit of what happened a decade previously, with the mass commercial rise of Britpop and bands such as Oasis, Blur and Pulp; only this time it was po faced, derisive and very "suburban" indie bands like Kaiser Chiefs and Hard Fi (at least, they seem that way now after dull as dishwater second albums).
Now, in 2008, just as the bubble burst on Britpop 10 years ago, so too, it does with our current shifting music scene, worryinglymore… defined by bands like the Wombats and Scouting For Girls, who sound so much like the product of a flip chart board meeting at their respective record companies that you can almost hear the promotion executives saying to one another "Shall we do brunch darling?". However, at the tragic demise of one genre renaissance must come the calvary with another, and here, it's Danish quintet Alphabeat, with a 10 track debut opus that acts as a kind of mission statement to announce the return of proper pop music to the charts.
And it's already seeming to serve it's purpose with the opening track, "Fascination". Their first UK single, it's part Franz Ferdinand, part Junior Senior (remember 2003's floorfiller Move Your Feet, anyone?) and part cool 80's kitsch pop and is one of the most delightful tracks on here. It's not hard to see then, why the track is still hovering around the top 10 three months after release with their second single just about to come out; that too is a corker. "10,000 Nights Of Thunder" with it's "Wuthering Heights" and "Safety Dance" referencing lyrics immediately informs the listener that Alphabeat are in fact no ordinary pop band, although it could certainly be percieved that way when you consider that their UK management team are the same lot who were responsible for foisting Mika to the top end of the charts last year.
Instead, the band take great pleasure in honing in on their numerous and diverse musical influences, ranging from New Kids On The Block to the B-52's. Indeed, on "Fantastic 6", it's as if the latter's "Love Shack" has been given a 21st century reimagination via S Club 7 at their peak and it works perfectly. Better still, the hits, unlike on most albums by bands of Alphabeat's genre where they're synonymous with the word "filler", just keep on coming, be they rollicking disco pop romps like "Go Go" and "Boyfriend" or more pacific, downtempo numbers like "What Is Happening?"
The listener may be left wondering then, exactly what their audience demographic will end up being after this album comes out - if it'll largely be the readers of irreverent music blog Popjustice, who are such big fans of the band they made them headliners on last month's "Wonky Pop" tour, or if it'll be a younger, pre teen fanbase that first discovered music 5 or 6 years ago through artists, who like Alphabeat, wrote and played their own repertoire of perfect pop songs like Busted or Avril Lavigne, and are now flocking back to the genre like BT customers. Either way, there seems to be no doubt that with an album this uniquely crafted that Alphabeat are onto a winner - it's their first greatest hits album, and hopefully one of the first of many.
|5||What Is Happening|
|7||Touch Me Touching You|
|10||Nothing But My Baby|
- Alphabeat - This is Alphabeat (2008) Retail CD
- 942 x 938 px
- 243 KB
- 123 (0 today)
- 15/05/09 by pontiacc
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